Taste is a sensory mechanism designed to "test" foods and other substances before they enter our body. Taste sensations are perceived through taste buds on the tongue, the roof of the mouth and near the pharynx. Taste buds contain receptors for taste and a nerve conveys the sensation from the taste buds to the brain. This is the mechanism by which we perceive the basic tastes: salty, sweet, bitter, sour and umami.

Consumer-led product development
leverage a vast array of tools (quantitative and qualitative consumer research) to drive the development or the improvement of your products. You can't guess what will be a success... only consumers will determine that. Incorporating the "consumer voice" doesn't have to be outrageously expensive. Together, we will find the best and most cost-effective way to incorporate consumers' needs and wants into the development process.
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