Taste is a sensory mechanism designed to "test" foods and other substances before they enter our body. Taste sensations are perceived through taste buds on the tongue, the roof of the mouth and near the pharynx. Taste buds contain receptors for taste and a nerve conveys the sensation from the taste buds to the brain. This is the mechanism by which we perceive the basic tastes: salty, sweet, bitter, sour and umami.

Product usage
taste tests or 1-time evaluations are only a small part of the product experience... Your product research should cover concept-product fit, point-of purchase decision, preparation, consumption or use, clean-up (when applicable), repeat usage and more.
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