Taste is a sensory mechanism designed to "test" foods and other substances before they enter our body. Taste sensations are perceived through taste buds on the tongue, the roof of the mouth and near the pharynx. Taste buds contain receptors for taste and a nerve conveys the sensation from the taste buds to the brain. This is the mechanism by which we perceive the basic tastes: salty, sweet, bitter, sour and umami.

Sensory-guided product optimization
utilize the ideal combination of Experimental Designs (DOE) and other sensory and/or consumer research tools as well as novel target-setting techniques to systematically transform your products into the best in their class.
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