Welcome to Sensory Works!
At Sensory Works, we specialize in transforming consumer needs and preferences into well-defined, tangible product and packaging characteristics. Our approach is tailored to your unique goals—because one size never fits all.
Unlike larger consulting firms where overworked project managers juggle countless clients, we offer personalized, one-on-one attention. When you work with us, you get direct access to experts who are always within reach and ready to help.
Let Sensory Works be your guide in unlocking consumer insights. With our deep expertise and cutting-edge sensory and market research tools, we help you create products that truly resonate with your audience.
Industries We’ve Worked In
Food & Beverage
- Canned goods: pasta, soups, vegetables, beans
- Ready-to-eat meals: chicken sandwiches, pizzas
- Snacks: crackers, popcorn, cookies, snack bars, jerky
- Beverages: coffee, tea, juices, soda, water
- Sweets: hot cocoa, chocolates, ice cream, puddings, gummies, chews
- Condiments & spreads: jams, peanut butter, ketchup, oils, sweeteners
Personal & Household Care
- Supplements
- Skincare: creams, lotions, medicated ointments
- Home essentials: cleaning products, air fresheners, hand sanitizers
- Pet care: pet food, litter
- Personal care: feminine products
…and more!
Whether you’re launching a new product or refining an existing one, we’re here to help. Let’s create something amazing together!
Expert Services
to Elevate Your Products
At Sensory Works, we believe that great products don’t happen by chance—they’re built on a deep understanding of consumer needs, backed by science, and optimized for success. From concept development to quality control, we offer a full suite of services designed to help you create products that stand out in the market. Whether you need research-driven insights, program development, or hands-on training, we provide the expertise and personal attention to ensure your products meet and exceed consumer expectations.
Consumer-Led Product Development
Success isn’t a guessing game—only consumers can determine what works. We use a mix of quantitative and qualitative consumer research to guide the development and refinement of your products. Best of all, incorporating consumer feedback doesn’t have to break the bank. We’ll help you find the most effective and cost-efficient ways to integrate the “consumer voice” into your process.
Data Mining
Before investing in new research, it’s smart to review what you already have. We streamline this process by analyzing existing data and creating reports that serve as a springboard for your next steps—saving you time, money, and effort.
Product Usage
A great product experience goes far beyond a one-time taste test or evaluation. We consider the entire product journey, from concept fit to purchase decision, preparation, consumption, cleanup (when applicable), and repeat usage—ensuring your product meets consumer needs at every stage.
Program Development
Looking to enhance your sensory capabilities? We can assess your existing sensory program, develop new tools, or build a program from the ground up. Whether you’re refining strengths or starting fresh, we’ll help you maximize effectiveness across your organization.
Project Management
When your workload gets overwhelming, we step in to manage your projects—partially or fully—based on your needs. With our expert guidance, your projects stay on track without sacrificing quality.
Sensory-Guided Product Optimization
Transform your products into the best in their class with the ideal combination of experimental designs (DOE), sensory and consumer research tools, and novel target-setting techniques.
Sensory Quality
Consistency is key to consumer trust. We help you maintain reliable, high-quality standards by implementing custom-fit QC tests, ensuring your products consistently meet consumer expectations.
Sensory Strategy
Breathe new life into your sensory department! We work with senior management and internal teams to update your department’s vision and goals, making sure it remains a valuable asset to your organization.
Training
From Sensory 101 to advanced techniques and statistics, we offer fully customized courses and workshops tailored to your needs. Whether it’s sensory language development, descriptive analysis panel training, or mentoring sensory staff, we provide hands-on learning experiences that empower your team.
Let’s work together to build exceptional products that consumers love.
Explore Our Work
See our expertise in action! Below, you’ll find mini PowerPoint presentations that showcase some of our past projects. Simply click the links below to download and explore real-world examples of how we help brands succeed.
Category Appraisal
Consumer-led Development
Product Characterization
Rossella Mazzucchelli – Founder, Sensory Works, Inc.
With over 20 years of experience in sensory and consumer insights, Rossella Mazzucchelli has worked with leading companies like PepsiCo, ConAgra Foods, and Symrise Inc. to help shape products that truly connect with consumers. Before founding Sensory Works, Inc., she honed her expertise at Sensory Spectrum Inc.
As a hands-on consultant, Rossella is passionate about helping brands create products that not only meet expectations—but delight consumers. Her expertise spans sensory strategy, program development, consumer-led product development, sensory-guided product optimization, product usage, sensory quality, and training. She is also a RIVA-trained professional moderator, skilled in uncovering consumer preferences and translating feedback into actionable product insights.
Rossella holds a B.S. in Food Science from Michigan State University and an M.S. in Food Science from the University of California, Davis.
Through Sensory Works, Inc., Rossella partners with businesses to unlock consumer needs, refine product experiences, and develop strategies that lead to market success—all with a personalized, results-driven approach.