Hearing
The ear is the organ of hearing. Vibrations in the air are funneled into the ear canal and hit the eardrum causing it to vibrate. This sets off a chain reaction of vibrations. Through the hammer, the anvil, and the stirrup, vibrations are then passed to the cochlea, which contains thousands of hair-like nerve endings which change the vibrations into "messages". These messages are then sent to the brain via the auditory nerve.
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Rossella Mazzucchelli, founder of SENSORY WORKS, Inc. is an experienced sensory/consumer insights professional with more than 15 years of experience in leading companies including PepsiCo, ConAgra Foods and Symrise Inc. Previous role was with Sensory Spectrum Inc., a globally recognized management consulting firm, specializing in the understanding the sensory experience of foods, beverages, personal care products and household products. As a hands-on consultant at SENSORY WORKS, Inc., Rossella's goal is to help you in creating successful products that will DELIGHT your consumers. Her specialties are: sensory strategy, program development, consumer-led product development, sensory-guided product optimization, product usage, sensory quality and training. Rossella is also a RIVA- trained professional moderator who specializes in articulating consumers' likes and dislikes and in describing product characteristics. Rossella holds a B.S. Food Science degree from Michigan State University and a M.S. Food Science degree from the University of California, Davis. She is a member of MRA, IFT, SED and SSP. |
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