The ear is the organ of hearing. Vibrations in the air are funneled into the ear canal and hit the eardrum causing it to vibrate. This sets off a chain reaction of vibrations. Through the hammer, the anvil, and the stirrup, vibrations are then passed to the cochlea, which contains thousands of hair-like nerve endings which change the vibrations into "messages". These messages are then sent to the brain via the auditory nerve.

Rossella Mazzucchelli, founder of SENSORY WORKS, Inc. is an experienced sensory/consumer insights professional with more than 15 years of experience in leading companies including PepsiCo, ConAgra Foods and Symrise Inc.

Previous role was with Sensory Spectrum Inc., a globally recognized management consulting firm, specializing in the understanding the sensory experience of foods, beverages, personal care products and household products.

As a hands-on consultant at SENSORY WORKS, Inc., Rossella's goal is to help you in creating successful products that will DELIGHT your consumers. Her specialties are: sensory strategy, program development, consumer-led product development, sensory-guided product optimization, product usage, sensory quality and training. Rossella is also a RIVA- trained professional moderator who specializes in articulating consumers' likes and dislikes and in describing product characteristics.

Rossella holds a B.S. Food Science degree from Michigan State University and a M.S. Food Science degree from the University of California, Davis. She is a member of MRA, IFT, SED and SSP.

Rossella Mazzucchelli